Why Gradient is here:

Vision:

• One day communities will embrace and rely on cycling as a vital part of our infrastructure - supporting local businesses, the environment, and public health.

• Biking will be safe and accessible for riders of all ages and skill levels while being a fun, healthy means of transportation, recreation, and exercise.

Mission:

• Passionately grow and support cycling in the area with bike sales, repairs and events.

• Be the coolest, most professional, business in town - treating customers like neighbors and providing exceptional, no-nonsense education and service.

Values:

• Professionalism

  • Proper tools, processes, and training are key to successful business experiences for both the customer and employee. Compromising is not an option.

• Education

  • Cyclists deserve a thorough understanding of their bikes and repairs along the way. Providing clear explanations and transparency to customers encourages trust and value.

• Customer Experience

  • Local businesses need good vibes. We will meet customers where they’re at, and support cycling as a part of their lives.